No white labelling
What is white labelling?
Marketing agencies often ‘white label’ services that they don’t actually offer in-house. This essentially means they recruit a subcontractor you don’t know to do work for you without your knowledge, and then charge you the subcontractor’s fee plus a markup.
What does white labelling mean for you?
Well, you’ll get what you’ve been promised, but you’ll likely be paying more for the service than if you’d gone directly to the subcontractor. However, crucially, you also have less awareness of and choice over the suppliers working for your business.
Why we don’t white label
At LOCK, we don’t white label any services or hire subcontractors, because we strive for efficiency and believe that transparency benefits everyone. Most importantly, it benefits you. Together we have the shared freedom to identify the contractor most suited to your business, your project and your budget. We can either:
- identify and recruit the best supplier for your project needs and budget
- recommend a partner from our trusted network
- work effectively with a supplier you already know and trust
- work with a member of your in-house team
Put simply, you choose who works for you (supported by our advice and guidance), and can then rely on us to get the job done smoothly. We do charge for the time we spend working for you, because our involvement adds significant value to the project.
But at all times you can rest assured knowing where your money is going, to who and on what.