Will you tie me into a long retainer?
Most marketing agencies work on retainer agreements by default. This works well for their business model, providing them with assured regular income so they can cover their overheads and pay their staff.
In addition, many marketing suppliers use retainers to secure their time to provide ongoing services and activities to your business, particularly around digital marketing management, social media management, campaign implementation and regular content production.
We’re different, because our services are different
We’re strategists; we don’t provide day-to-day tactical marketing support. Instead, our services create solid marketing foundations that empower businesses to run their tactical marketing efficiently, effectively and confidently, whether they have in-house marketing staff or engage external suppliers.
Retainers don’t make sense for our services
Our projects run for a fixed period of time, taking a business from a place of confusion to one of clarity. Our costs reflect the time we spend working on your project, and once it’s completed to your satisfaction, our involvement can end if that suits you best.
Your brand guardian
That said, we do offer our clients the opportunity to retain our services when it suits them. After developing and implementing their brand strategies, we’ve become experts in their business and their brand while also maintaining the invaluable outside perspective that enables us to assess and critique activity productively.
We often find clients come back to us for brand advice and practical support as their business evolves. They may launch new product ranges or services, need support hiring and training internal marketing staff members, or simply want us to check in regularly and ensure they’re on track with their brand strategy.