Strategic Marketing Implementation

Generate sustained business value by projecting a coherent, distinctive brand across all your business’ customer touchpoints.

We deliver Implementation after we’ve undertaken Brand Strategy or Service and Product Communications work for your business.

As experienced marketing project managers, we’ll ensure you maximise your return on investment in our work by putting your newly-developed strategic elements into action in the most effective and efficient way.

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Have confidence that all your customer touchpoints are generating value by projecting your business’ distinctive brand and appealing customer offer consistently and accurately.

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Strategic Marketing Implementation will help you to:

  • distinguish your business from its competition
  • attract more of the right customers
  • encourage your customers to connect with your business
  • improve marketing ROI
  • generate enquiries
  • have easier sales conversations
  • improve conversion rates
  • build brand equity
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“LOCK was extremely helpful in developing our promotional video content to advertise our Criminology programmes at York St. John University. In particular, their research on how the sector and competitor institutions operate, the pros and cons of differing approaches to promotion, and the detailed advice around structuring and presenting our video really helped us sharpen our practice and produce the best possible video to sell our courses.

The outcome of this is that, despite challenging circumstances with the pandemic, our recruitment to Criminology courses has been stronger than ever, something we would not have achieved without the excellent service we received from Lydia and Ces. I wouldn’t hesitate to recommend their work to other organisations looking for similar consultancy advice and support.”

Dr Matthew Spokes, Social Sciences Associate Dean, York St. John University

How Strategic Marketing Implementation works

We begin with your website

Strategic Marketing Implementation always begins with your website because it must be able to act as the single source of truth to which all your other marketing activity is directed.

We’ll work with you to identify the appropriate scope for your website project, whether it’s a brand new website, a website refresh or simply a few minor structural and content changes to an existing site.

We’ll then create a clear website development plan, detailing your website’s structure and content, ready for actioning by either your in-house team or an external web developer.

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We move on to your other channels

After your website development has been completed, work can begin on your business’ other key marketing channels and customer touchpoints. These can include:

  • social media channels
  • review websites and online directory listings
  • customer email journey
  • brochures, leaflets and other printed materials
  • stationery, packaging and uniforms

As each stage is completed, we’ll thoroughly check the final outputs to ensure consistency, accuracy and quality.

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We bring in a specialist team

If your project requires input from a specific tactical marketing specialist, we can either recruit external suppliers from our trusted network or work with your preferred providers. We’ll then manage them on your behalf.

From graphic designers, web developers, digital marketers and more, we’re highly experienced in briefing and managing marketing specialists and supporting them to generate excellent results.

We provide ongoing support

If you want us to, we can continue to support you after this initial Implementation work by acting as ongoing brand guardians. Whether it’s by reviewing marketing activity and campaigns for brand accuracy, attending regular board meetings or mentoring your marketing staff, we’ll ensure your brand is implemented consistently and accurately so it generates sustained value for your business.

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How much does it cost?

£3,000

Our Strategic Marketing Implementation service starts from £3,000. We price on a case-by-case basis because the outputs and time required vary.

Find out more about how we charge in our honest pricing guide.